15 minutes to dinner time, driving to pick up a couple of pizzas. BANG! I'm in my mind, deep. Still driving, safely, but 80% of my attention shifted inward. My mind's eye blazing full on. Vividly. Details. Not like VR, Alternate Reality, but emotions. Connections. How my plans and dreams fit together. But why now?

It started months ago. Earlier this year, I had this crazy idea of making a coffee brand one day: Hype Coffee. Mostly, I wanted to host morning DJ sessions while serving Coffee. My partner in life is quite physically active, and one day, it evolved into what if we also make a Social Running Club with good music; a DJ session leading the run from a Cargo bike and a group of people running having a small, every day party and a good time. I'd love that! And last year I went into a deep Apple Vision Pro rabbit hole after buying one. This thing is a beauty, and the creativity it inspires me is profound. Ever since trying it I've realized this platform can bring people into a near real, yet alternative reality. For me, this sparked a dream of creating a 180-degree short movie or series. The medium is so different from watching something stuck on a 2d wall, feet or meters away. The experience I could create would be so deep with meaning and emotion. Raw. Real. And then there's our current venture of exploring voice, productivity, and the power of AI.

Driving, through my minds eye I saw how my past career(s) and this all comes together. It's all around the word "Hype". It's the perfect combination of my core values —

Love and Momentum. To me - that's Hype.

Lifting others up, doing what few thought possible, kindness, caring, leading, supporting, showing up, pushing, pulling, and moving things forward.

What I saw in the car...

That day, in the car I saw how it's all interconnected. How I could create.. Hype Coffee. Hype Clothing. Hype Leadership. Hype Education. Hype Running Club. Hype Technology. Hype Media. Hype for Good. Hype Inc.

If I can do something in my life, it would be building Hype. Love and Momemntum. For something meaningful, valuable and positive. For me. For my Family and for those who too believe in the power of momentum & love